Thursday, January 27, 2011

Learning About Retail Products Americans Want To Buy But Are Unable To

By Twyla Wardrop


There is no doubt that Americans want to buy. It is in their nature to want to try out new things and enjoy what life has to offer. However, this takes money and the current economic situation finds this in short supply.

In the past an employee could go on the job and stay there until retirement. Unfortunately, in most cases that is no longer true. The lack of job security, possibility of losing their home and many other factors have restricted their buying habits.

In addition to income instability, the public has been faced with a sharp increase in prices in almost every avenue of their life. One of the worst has been the price of gasoline. When it costs fifty dollars or more to fill a tank with gas that is fifty dollars that is not going into retail sales.

In addition, not only the federal government, but cities and states are finding themselves in a financial bind. As a result, they are trying to increase their revenue with new fees and taxes. This is more money that is not going into the business sector.

There are basic needs of living in every household. Providing housing, food, utilities and other essentials is going to be first on the spending list. If there is any money remaining that will go for retail sales. Unfortunately, in today's economy there is not much left.

Before things took an economic downturn many people accumulated a great deal of consumer debt, mainly on credit cards with high interest. As a result, they are now struggling trying to pay them off. This is another slice of the income that is not going to retail sales.

It has been reported, on a number of fronts, that retail sales have increased in all categories. However, the general consensus is that retail purchases will not return to what is considered a normal level until people, once again, feel secure in their future prospects and actually have money to spend. This is not going to happen until something is done to curb runaway costs of everyday living necessities.

The saying, 'Americans want to buy' is a fact. People do want to purchase things that are offered in retail sales. However, to be realistic, it requires money to do this. Employment must increase, income must increase and things must be stable in the market place for this to occur. This type of situation is not new in American history and recovery will be made . However, it will take a while for things to return to normal and, even then, a number of people will be more cautious in how they spend their money.




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