Sunday, April 15, 2012

Why You Should Invest In Corporate Gifting

By Agatha Fisher


Singopore's economy is alongside the most prosperous in the world. There are several factors that contribute to their present status and one of it is their capability to execute effective strategies. One of these strategies includes a program about gift giving. And though there may not be any quantitative evidence to be presented by entrepreneurs in Singapore, corporate gift giving is believed to be the key in creating and keeping remarkable business relationships.

In Singapore, corporate gift giving is used in many facets. Many companies get rid of incentive programs as it may insinuate competition among their employees which is not good for the company. Instead, most of them discretely allocate a special resource fund that may be used to reward an employee for his exemplary performance. It could pertain to a big sale, a suggestion that increased efficiency and reduced production costs, or an extra effort to make the shoppers happy.

Gifts can also be given to customers. Be sure though that the gift is appropriate and is given at the right time and that it is given by the people who they interact with. Just imagine the delight in a customer's face when the sales agent hands him the gift.

Your gifts can also promote goodwill between your suppliers. Although suppliers are known to be consistently dependable in rendering their service, surveys constantly show that they seldom receive gifts from client companies. If your company benefits from the professional service provided by your supplier, make an impact by sending a gift and enjoy its good effects, long term.

There are solid proofs that relate increased business activities to corporate gifting. According to the surveys conducted by the Promotional Product Association International (PPAI), companies that give corporate gifts have better chances of being contacted by potential customers are doubled by vendors who sent gifts than those who did not. It would be wise though to understand that corporate gifting doesn't guarantee that you can hit your projections on profit or investment revenues.

But nonetheless its importance and the benefits corporate gifting could bring to your endeavors should not be taken for granted. There are several resources from where you can buy the best gifts and get ideas about gift giving.




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