The New Marketing Landscape

Many of us in marketing services and / or agency business are starting to see some tangible marketing patterns emerging that businesses should consider if they want to leverage their marketing dollars in this "post imploding economy. Com."

Good website design increasingly important

It is imperative that a company has a quality web site today - but many companies are still raising the websites are poorly designed or overly complex. Poor navigation (menus and overall site structure) when combined with low quality graphics is really problematical (!) - Visitors online think less about your business as a result will hurt earnings in the long run. Many think just doing minimal work is sufficient, but are not factoring in how close your competition is! On the web any potential customer is just a click away from seeing a high quality website that is well designed and conveys a quality image

A good rule of thumb when budgeting for a website is to assume that you will pay about $ 250-300. USD per page - this should include graphic design, content development, creation of registration forms, etc. This may sound too expensive for many companies, but for better or for worse perception is reality in the online world! Therefore, not short-change yourself, put some resources on its website and be willing to continue to do so - is now a vital component of any business processes ongoing marketing that needs constant updating as traditional communication ( PR, printing, etc.) materials.

Opt-in E-Mail downward trend, but still viable

Opt-in or permission-based email (ie, people get "permission" to go to) the response rates for Business-to-Business and Business-to-Consumer are dropping below where they were made one year by 30-50% on average. What's happening? Increasing the flood of spam is denying the performance (response rate, shopping, etc) to choose the quality of e-mail.

Opt-in e-mail remains a viable and excellent way to promote your company but expect less results, lower costs / fees (more vendors equals more competition is good) and the need to repeat your campaigns if want to see tangible results. And do not be dazzled by a design company or its marketing staff in the house who want to design a fancy HTML e-mail for you - 65-75% of the market today still does not want fancy graphics, they want a short message, delivered concisely with short paragraphs in text format. Less is more!

Performance Based Marketing on the upswing

Publishers and advertisers are increasingly willing to accept advertising that is "performance based" and / or based on a "cost per click" or even a revenue share basis. That is, there is like putting an ad in the U.S. Today, with the hope people respond to the publication - they can now work with list brokers, online publishers and marketers to set very specific campaigns based on the payment of a minimum cost of a real answer to your message via an opt-in e-mail campaign, text link advertising on a website and / or an insert in a newsletter.

Example, companies like Virtumundo, Inc. (which is a pioneer in the market based on performance) are willing to charge nothing upfront in many cases for an advertising campaign and just to make a distribution of income in the end, which is typically 20-40% of the SRP, will vary depending on your products and / or services. And they will do a test campaign before a large-bore campaign to ensure that response rates will be worth your investment.

Another key benefit to any company wishing to take advantage of changes that occur in the performance-based marketing is its inherent ability to be very specific. You can tie a marketing process (campaign) to the website, newsletter or pay per click search engine (Overture and now through Google Ad words Program) with specific demographics are highly qualified and targeted. Contrast this again with the traditional media, where you can point to a certain extent, although not as performance-based marketing. Consider adding a new (for example) in the sports section of USA Today - is clearly going to deliver a sports enthusiast, but not a man who plays tennis that lives in the U.S. Western, etc. And, better targeting will always give better results, assuming all other matters are equal.

Search Engine Marketing remains a mystery to many

I hate to say, but most sites still do not have to look at the basics of HTML (title, keywords, description) in place so their sites can / will be indexed (reviewed by an automated bot / software agent) correctly. Its title is wrong (do not repeat your company name), too many keywords (like 8-12) or the wrong keywords and description of the company is good or bad writing reads like a new "mission" that has been developed by the CEO / CFO and three Senior Vice Presidents. This is the basic block and control the marketing and must be configured correctly when a website has been designed.

Be prepared to deploy some marketing resources to marketing quality search engine - which is very competitive positioning in the website, you have 3-5K web sites coming online every day of the week and many are trying to drive market awareness via S / Engine ranking. What is a golden rule of what you pay for standard S / Engine Marketing Services: ie Title / Description Development, Keyword Analysis, Content Rewrites, etc.? Costs can vary greatly, depending on your market segment, the size of the site, what services they outsource, competitive issues, etc. Usually to pay $ 3-6K a month of 3.4 and a basic campaign more modest fee for ongoing maintenance (eg $ 200 500.per month). There are alternative sophisticated S / Engine processes that cost much more than this, but these are usually adequate for companies that have good marketing budget and size or a large website that requires a different approach.




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Understanding How To Use Picture Lights

Displaying art in the home is an important part of setting the atmosphere of a room, which can create wonderful talk and focal points. Realizing this, the selection of light Image right to display the artwork at its best is important. This requires a certain amount of thought and consideration, however.

Even the lighting will get much better results and produce the images as they were meant to be seen. If the lighting from above, the installation must not extend beyond the edge of the frame. In fact, beyond this must be placed centrally, without taking up more than two thirds of the width.

To display an image at its best, the lights of the image must also be consistent with what half the artwork has been created. For example, modern acrylics need lots of light to bring out the rich colors. In contrast however, require little light watercolors Non whitening effects.

The lights of the image must also be consistent with the size of the artwork. Small pieces do not need more of a spotlight on them, while it can be for works of medium size. The use of multiple lights should be reserved for larger images, where areas with a clear drop in the shadow of natural light.

While the illustrations of lighting is key for proper display, it is important that they are protected from natural light whenever possible. Fading sunlight significantly and quickly. Artificial light can also disappear, but this can be controlled only by having the lights on when necessary and appropriate use of lamps with adequate power.

Another recurring theme when illumination for images reflections if the picture is behind glass. Can be controlled by changing the angle of illumination, so this must be fully experienced before the fittings are well fixed in place.



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The Cost Of Arguments And Why Conflict Resolution Must Be Used

By Maria Rivera

Conflict Resolution will help you solve your company's issues. Serious unresolved conflict acts as a definitive factor in no less than 50% of departures. Conflict accounts for as much as 90% of automatic departures, with all the probable exception of staff turnovers because of downsizing and restructuring. Whatever the reason, turnover carries a number of undesirable implications for organizations, such as the prices of losing a seasoned staff member, recruiting and re-training a successor which is approximated to charge 1.5 times the employee's annual salary, the lower efficiency of a new worker, and supplementary morale effects on managers, colleagues and subordinates.

The turnover costs for a staff member is ranging from 75% and 150% of the yearly income. A team-member's dedication to the team and the team quest may decrease if intra-team discord continues to be conflicting. If unhealthy conflict goes unresolved for too much time, associates will probably leave the company or use precious time to search for options. The vast majority of people running a business assume its purpose is to make money or collect wealth. That was not the key reason why business emerged into existence. To earn money was the originating purpose of English mercantilism.

It came to exist mainly because England found itself at a severe economic disadvantage in comparison to Spain. England didn't have direct access to silver and gold, so it developed mercantilism. Mercantilism is the process of giving more products than received, so the variance could be claimed in silver or gold. It turned out, literally, the alchemy of fabrics. This took over as the basis of English economics, which became the foundation of the American perspective of business that is exactly where the incorrect idea that the purpose of business is to make money came from. Notice that it's a closed down purpose. It is only about the finest interests of the provider of goods or services, not the other partner, the users of those services or goods.

This is actually the essential cause of the conflict involving producers and users, involving businesses as well as their customers. The failure to identify the system's true purpose, which includes the best interests of its external partner, can also be the root cause of the antagonism involving the internal functions of the business organization. And, of course, it's the real cause of all business failures, new and founded. Staff in high pressure/low control circumstances or high effort/low reward circumstances have much higher risks to their mental and physical wellness.

Conflict Resolution might help lower the expense of arguments. Unresolved conflict signifies the largest reducible expense in several companies, yet it remains largely unrecognized. The amount of employees seeking help for work-related conflict has grown in 1999 to close 2001. Almost 70% of administrators are suffering from work-related stress, have received harassment, have seen a rise in conflict at work. The total value of lost work time due to stress is approximated to be almost a billion dollars. Approximately 15% of employees think that poor interpersonal relations are a source of stress at the office.

About the Author:

Starquest enhances our everyday lives by executive coaching, working with all of them boost their collaboration skills as well as give a boost to their effectiveness in work, and at home. They also concentrate on conflict resolution strategies and helping people see talents they do not know they already have or haven't yet employed.