The New Marketing Landscape

Many of us in marketing services and / or agency business are starting to see some tangible marketing patterns emerging that businesses should consider if they want to leverage their marketing dollars in this "post imploding economy. Com."

Good website design increasingly important

It is imperative that a company has a quality web site today - but many companies are still raising the websites are poorly designed or overly complex. Poor navigation (menus and overall site structure) when combined with low quality graphics is really problematical (!) - Visitors online think less about your business as a result will hurt earnings in the long run. Many think just doing minimal work is sufficient, but are not factoring in how close your competition is! On the web any potential customer is just a click away from seeing a high quality website that is well designed and conveys a quality image

A good rule of thumb when budgeting for a website is to assume that you will pay about $ 250-300. USD per page - this should include graphic design, content development, creation of registration forms, etc. This may sound too expensive for many companies, but for better or for worse perception is reality in the online world! Therefore, not short-change yourself, put some resources on its website and be willing to continue to do so - is now a vital component of any business processes ongoing marketing that needs constant updating as traditional communication ( PR, printing, etc.) materials.

Opt-in E-Mail downward trend, but still viable

Opt-in or permission-based email (ie, people get "permission" to go to) the response rates for Business-to-Business and Business-to-Consumer are dropping below where they were made one year by 30-50% on average. What's happening? Increasing the flood of spam is denying the performance (response rate, shopping, etc) to choose the quality of e-mail.

Opt-in e-mail remains a viable and excellent way to promote your company but expect less results, lower costs / fees (more vendors equals more competition is good) and the need to repeat your campaigns if want to see tangible results. And do not be dazzled by a design company or its marketing staff in the house who want to design a fancy HTML e-mail for you - 65-75% of the market today still does not want fancy graphics, they want a short message, delivered concisely with short paragraphs in text format. Less is more!

Performance Based Marketing on the upswing

Publishers and advertisers are increasingly willing to accept advertising that is "performance based" and / or based on a "cost per click" or even a revenue share basis. That is, there is like putting an ad in the U.S. Today, with the hope people respond to the publication - they can now work with list brokers, online publishers and marketers to set very specific campaigns based on the payment of a minimum cost of a real answer to your message via an opt-in e-mail campaign, text link advertising on a website and / or an insert in a newsletter.

Example, companies like Virtumundo, Inc. (which is a pioneer in the market based on performance) are willing to charge nothing upfront in many cases for an advertising campaign and just to make a distribution of income in the end, which is typically 20-40% of the SRP, will vary depending on your products and / or services. And they will do a test campaign before a large-bore campaign to ensure that response rates will be worth your investment.

Another key benefit to any company wishing to take advantage of changes that occur in the performance-based marketing is its inherent ability to be very specific. You can tie a marketing process (campaign) to the website, newsletter or pay per click search engine (Overture and now through Google Ad words Program) with specific demographics are highly qualified and targeted. Contrast this again with the traditional media, where you can point to a certain extent, although not as performance-based marketing. Consider adding a new (for example) in the sports section of USA Today - is clearly going to deliver a sports enthusiast, but not a man who plays tennis that lives in the U.S. Western, etc. And, better targeting will always give better results, assuming all other matters are equal.

Search Engine Marketing remains a mystery to many

I hate to say, but most sites still do not have to look at the basics of HTML (title, keywords, description) in place so their sites can / will be indexed (reviewed by an automated bot / software agent) correctly. Its title is wrong (do not repeat your company name), too many keywords (like 8-12) or the wrong keywords and description of the company is good or bad writing reads like a new "mission" that has been developed by the CEO / CFO and three Senior Vice Presidents. This is the basic block and control the marketing and must be configured correctly when a website has been designed.

Be prepared to deploy some marketing resources to marketing quality search engine - which is very competitive positioning in the website, you have 3-5K web sites coming online every day of the week and many are trying to drive market awareness via S / Engine ranking. What is a golden rule of what you pay for standard S / Engine Marketing Services: ie Title / Description Development, Keyword Analysis, Content Rewrites, etc.? Costs can vary greatly, depending on your market segment, the size of the site, what services they outsource, competitive issues, etc. Usually to pay $ 3-6K a month of 3.4 and a basic campaign more modest fee for ongoing maintenance (eg $ 200 500.per month). There are alternative sophisticated S / Engine processes that cost much more than this, but these are usually adequate for companies that have good marketing budget and size or a large website that requires a different approach.




http://www.colourlovers.com/lover/adndrew89
http://www.yamipod.com/main/userinfo.php?uid=110405
http://edufire.com/users/163997
http://isendout.com/uprofile.php?UID=1014
http://www.grindtv.com/profile/adndrew89/blog/27983/my+links/
http://philly.everyblock.com/users/37938/
http://www.texasbigtymegirlssports.com/userinfo.php?uid=1243
http://www.triond.com/users/steeve22
http://filminfocus.com/profile/adndrew89?utype=blog&uid=adndrew89
http://www.xoopsland.com/userinfo.php?uid=139713
http://www.nypress.com/users/adndrew89/
http://www.fcclub.com/profiles/117596/
http://www.nwcentral.org/users/adndrew89
http://community.wetmtv.com/members/adndrew89.aspx
http://www.aviary.com/artists/adndrew89
http://www.yamipod.com/main/userinfo.php?uid=110426
http://www.podomatic.com/profile/jimclayt98949?public=1
http://roundtable.kein.org/user/126405
http://www.faniq.com/user/jimclayt98949/bio
http://www.tribewanted.com/users/11797
http://metamorphablog.com/users/steeve22
http://roundtable.kein.org/user/126842
https://profiles.google.com/105134149743200809143
http://mcshanefund.com/userinfo.php?uid=212
http://www.musique-annuaire.com/user_detail.php?u=cherry898
http://www.fusac.fr/en/user.php?op=userinfo&uname=adndrew89
http://www.fcclub.com/profiles/117592/
http://webcim.ugr.es/plataforma/user/view.php?id=1113246&course=1
http://www.faniq.com/user/tammycar34409/bio
http://www.myeclipseide.org/user.php?op=userinfo&uname=adndrew89