Everyone was buying Scentsy Scentsy word alone was searching for. The problem with the web. There is too much competition. All search engine advertisers and businesses had their pick. There are so many, the more you are willing to put money in your ad. Let's face it, our advertising budget was zero!
We think that as soon we were losing sales and advertising costs were still charged daily. We had some sleepless nights. We need to get some sleep and make some changes to our web marketing approach.
We started with our site and our study of why customers buy from us. Why would they see the trend we started on our site. For some people, they just wanted to buy. For some, they just wanted to browse. We need to get to the pages. We on our advertising pages to the right people when they decided to expand our advertising link. It worked for a small but still cost us big money!
We found out about the research and analytical data. In fact, traffic or visitors are coming from where you are and what pages they are looking for. The bad news is that we have not enough data yet, because we were new. We had to rely on the sale. And we still do not trust any data because it was at least a week .... So here we were waiting on the data can be generated ...
Lessons learned from this ... Web advertising can be a challenge ... However, it may be beneficial once you take a step back and you will see the big picture. The bigger picture: there is always room for one more ... Another company, a more business, more Scentsy consultant. Just a different target audience or the advertising or your Scentsy business needs to focus on the niche. Web is a fast moving creature. Remember to constantly review our marketing plan! "The entrepreneur always searches for change, responds to it, and exploits it as an opportunity." Peter F. Drucker
About the author: Her name is Hollie Nguyen. He is an Independent Scentsy Consultant. Just after starting with this business, she will win her struggle with and shared as time progresses. You can follow along and have her travel with Scentsy. More
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